Write Pilot Blog

Is facebook turning into a walled garden?

Posted by Wafa NIMRI on Sep 29, 2016 10:22:30 AM


The Pay-for-play model is not just another concept being utilised by Internet Service Providers (ISPs) to finance the build out of network infrastructure. Content marketers are now using this term to reflect a recent decision by major publishers in the U.S to publish content inside “facebook” walls. This decision came about when Facebook decided to make a play for the headlines by offering to host news in return for preferential treatment. Brands like The New York Times, National Geographic and BuzzFeed have already expressed interest with The New York Times being the closest to closing a deal. Will publishers stay inside the walls, or is Facebook paving its way to Internet dominance? These are some of the questions being raised by columnists given Facebook’s 1.4 billion users online.

Whichever way this will impact the publishing industry remains to be seen, but what is set for certain is that this will affect the Internet, as we know it: Neutral, Free and accessible. Not that the internet was or is ever a neutral space, but a decision of this kind, although dubbed by PR week to be the lifeline of an ailing industry, will constitute an indirect violation of freedom of expression and a direct attempt to perpetuate information authority through the Facebook platform. In other words, those who can afford it will have their news posted, shared and commented upon whilst those who cannot will be throttled down the pipeline under the pretext of providing a “seamless” experience.

I can understand a violation of the doctrine of network neutrally when it is in keeping with Internet safety, human rights and reasonably managed traffic. What is happening here is none of the above, just another attempt to increase the bottom line.


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Topics: hiring an inbound marking agency

How to Get a Handle on Website Copywriting?-WritePilot

Posted by Wafa NIMRI on Aug 4, 2016 6:00:54 AM


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Topics: How to get a handle on website copywriting?

5 Wins and gains of hiring an inbound marketing agency

Posted by Wafa NIMRI on Jul 11, 2016 4:36:26 AM


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Topics: hiring an inbound marking agency

Sample - How To Post

Posted by Sample HubSpot User on May 29, 2016 6:38:07 AM


Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

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Topics: Insider

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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